THE PRODUCT

Clarity Bridge is a health-tracking wearable for seniors, designed to support physical, mental, and cognitive wellbeing.

Driven by personalized insights, preventative guidance, and transferable data to loved ones and medical professionals.

In addition to the overall product finalization and iteration process, I contributed to the product and logo design, user interviews, funnel metric analysis, and ad creation.

THE PROCESS

I worked alongside two other IYA innovators to create Clarity Bridge within a 14-week Market Opportunity Accelerator.

Throughout this time period, we created and conducted:

Initial Problem Space Research
Mom Test Validation on our Target Audience
A Screener into our product “Superfans”
Business Dashboard Research and Creation
Persona Building
Validation Preparation
Product Rendering
Ad Launches
Venture Presentations
Lots and lots of iterations along the way!

VALIDATION

We had three iterations of ad validation through Facebook. Through these different phases, we achieved a 6.4% CTR and an improved lead conversion rate (L-CR) of 28%, with one purchase validating the concept and its market viability. Because of this, our product was considered successfully validated.

CLARITY BRIDGE